Taylor Swift is joining Threads at the exact same time as her new album drop

The Eras Tour is still going on and Tortured Poets Department you drop today, you can’t rock taylor swift these days. It’s everywhere—in the news, on streaming services, and now on social media, too Topics. Taylor’s Threads account, and his first post will go live at midnight. And if you’re one of the first to share her post, you’ll get a custom badge based on her new album artwork that you can display on your Threads profile.

Meta has been dropping hints and easter eggs for Swifties over the past week as part of the countdown to her album release today. You may have even seen her call to pre-follow Swift on Threads and the glow effect appearing in social media chats with Taylor-related hashtags. Festive hearts are unlocked when you like the corresponding posts.

On Instagram, you’ll be able to change the background on your DMs with one inspired by it TPDs a work of art. The countdown on Taylor’s Instagram profile will also reset, and apparently you can expect another surprise in-app experience to go live at 2 a.m. ET, the company told Engadget.

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