Adobe joins several other players in the generative AI (GAI) space by introducing its own model. The Firefly Video Model powers a number of features across the company’s wide range of applications. At Adobe MAX, the company announced that some of them are in beta today.
is a feature of Adobe’s Premiere Pro . It allows editors to add custom footage and audio to the beginning or end of a clip. This can help cover a transition or edit if the required shot is not available. All editors have to do is drag and drop the beginning or end of the clip. Adobe says the tool can also correct eyelines and movements that change unexpectedly mid-frame.
Adobe He has worked with professional video editors over the past year to better understand how GAI can help solve some of the issues in their workflow. While Generative Extend may give them the visuals they need, other creatives may be less enthusiastic. This can mean no reshoots, taking work days (and income) away from cast and crew.
However, Generative Extend is only intended for small fixes. The feature is currently limited to a maximum resolution of 1080p, so it’s not exactly cinema quality.
Adobe in September his (similar and ) and image-to-video functions. These are now available on the site Firefly web app In beta, I thought you might need to join the waiting list.
Adobe states that, like other Firefly generative models, both the Firefly Video Model and the features it provides are intended to be safe for commercial use. Its Content Credentials watermarks are applied independently of the video model’s outputs.
Elsewhere is Photoshop Adobe With Generative Fill and Generative Expand, it now runs on the latest Firefly Image Model (which the company says can render images four times faster than previous versions). The Create Similar tool is self-explanatory – it can create variants of an object in an image until it finds the object you want. Adobe introduced these features today.
Additionally, Adobe adds a neat feature to the Delete tool, which makes it as easy as Google to delete people and objects from images. . With de-spreading, you can remove certain common items with one click. For example, it can clean up unwanted wires and cables and remove tourists from your travel photos.
Meanwhile, Frame.io V4 is the biggest update to the collaborative photo and video production platform since its debut nine years ago. available to all users. Adobe has completely redesigned it to improve workflows and improve the video player, for example. It also appeared that Canon, Nikon and Leica will support allows photos and videos to be uploaded directly to Frame.io. Adobe says most major manufacturers now support C2C.
