Netflix and Roblox team up for a digital theme park that’s heavy on corporate synergy

Netflix and Roblox have teamed up for a digital theme park with activities drawn from many of the streamer’s popular franchises. Netflix Nextworld is an area within Roblox that is currently in early access. The company says the experience is “to bring all fans to the entertainment they love.”

To this end, Nextworld presents activities based on Stranger Things, One piece, Cobra Kai and even Zack Snyder Rebel Moon movies . There is also an activity based on the upcoming Jurassic World: Chaos Theory cartoon. Everything is organized like a theme park with mini games and Easter eggs galore.

Some of these games look pretty meaty, like a survival horror title Stranger Things: Escape from Hawkins High and battle sim One Piece: East Blue Brawls. Ordinary people about Robloxso a company with resources like Netflix has to really raise the bar.

There are also a number of shorter experiences, such as an online version of a game show Is this a cake? in which people try to guess whether something is cake or not. We’re not sure how this will work, since none of this is a piece of cake. It’s just pixels and code.

Playing these games and exploring the park engages users in a network of collectibles and wearables from various shows, which are then used to decorate a personal space called a Fan Pod. Some of these collectibles include the Demogorgon plush head and iconic One piece flag.

Streamship's Capacity Theatre. Streamship's Capacity Theatre.


Finally, there’s something called Streamship, a shared space for watching Netflix content. The company says this “home base within Nextworld” will provide “social features” and include events such as “premieres and viewing parties.”

Netflix Nextworld is now in early access and available on any console that supports it Roblox, along with mobile and PC/Mac. The streamer says that there will be many surprises in the theme park, so let’s hope for a minigame

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