Meta is testing cross-posting from Instagram to Threads

Meta is testing a new way to increase engagement on Threads using Instagram. The company is now testing the ability to cross-post photos from Instagram to Threads. Meta confirmed after experience Threads users Installation cut on Instagram (TechCrunch was the first report change).

According to the company, cross-posting from Instagram to Threads is optional, although users can automatically select all new photos shared to their Threads account. (Those who are part of the test can adjust their cross-posting settings in the Instagram app.)

Meta is currently testing a number of features to enhance the growth of existing Threads users. The company has also experimented with cross-shipping Threads and He shares posts directly to his Facebook and Instagram feeds, whether he’s using the app or not. It also encourages creators to be more active in the app. Meta has been To creators in exchange for high-performing posts on Threads.

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