Meta is testing a trending topics feature on Threads

Meta Threads is testing a new feature that will allow its users to see what types of conversations are trending on the platform. Mark Zuckerberg shared that the app has started testing “today’s best topics” in the US About Threads.

This feature will reveal “topics that others are discussing” and will appear in search by Meta and scattered among posts in the app’s For You feed. Custom trends will be “identified by our AI systems based on what people are currently engaging with in Threads,” said Adam Mosseri, head of Instagram. he said.

Interesting, Threads will be superficial trends in politics and elections. The company said last week it would no longer offer it in their recommendations unless users choose to opt in. However, Meta has confirmed that the restriction will not apply to its trending feature. “Political content may be a theme,” a Meta spokesperson told Engadget. “We will only remove political threads that violate our Community Guidelines or other appropriate integrity policies.”

The addition of Trends has been a long-requested update for many Threads users, hoping to make the service more useful as a source for real-time information and updates. This feature was previously mentioned in a introduced the app, but it was unclear if Meta would roll it out more widely given Mosseri’s implementation. avoiding “stimulating” talk about “politics and hard news”.

While the AI ​​will determine much of what emerges, it appears that the Meta plans to do some curation of what appears to be “key topics.” A Meta spokesperson said a team of “content experts” will “ensure that topics do not violate our Community Guidelines or other applicable integrity guidelines, and that topics are not repetitive, nonsensical, or misleading.”

For now, “today’s top topics” is just a “small test,” but Zuckerberg said the feature will be available in more countries and languages ​​”once we get it fine-tuned.”

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