Google will start showing AI-powered search results to users who didn’t opt in

If you’re in the US, you’ll see a new shaded section at the top of your Google Search results with a summary that answers your query and links to more information. Created by Google’s generative artificial intelligence technology, this section was only visible if you were signed in. Seek Generative Experience (SGE) on the Search Labs platform. Now, according to Search Engine Land, Google has begun adding expertise on “a subset of queries for a small percentage of US search traffic.” So even if you haven’t launched it, you can get Google’s AI-powered experimental unit.

The company introduced SGE in May of last year, shortly after at the I/O developer conference opened the entrance ChatGPT competitor to Bard now It’s called Gemini. By November, it had rolled out the feature to 120 countries with languages ​​other than English, but it still remained optional. Search Engine Land If you look at complex queries or think you could benefit from getting information from multiple websites, Google will start experimenting with you, even if you’re not connected. “How to remove marks from painted walls” is probably an example.

Google told the publication that for these tests, it will only show AI reviews that it believes will show information better than Search results. Apparently, the company is running these tests because it wants to get feedback from more people, especially those who didn’t choose to enable the feature. That way, he can have a better idea of ​​how generative AI can serve those who are not tech-savvy or don’t care about generative AI.

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