Bluesky may still be the underdog in the race for X alternatives, but the once-Twitter-affiliated service is going from strength to strength. The app crossed the 15 million user mark after adding more than one million new users last weekthe company said an update.
Although Bluesky is still much smaller than its biggest competitor, Threads, with 275 million users, there are signs that Threads users are increasingly interested in the startup. “Bluesky” has been a trending topic on Threads in recent days, and the in-app search suggestion shows more than 19,000 posts about “Bluesky”. Bluesky did it himself gaining Threads users by regularly posting on the Meta-owned service in recent weeks.
The effort seems to be working. A month ago, Engadget the service had fewer than 9 million users. Its mobile app is also number one in Apple’s App Store, followed by Threads and ChatGPT. His recent success stems, at least in part, from frustration with Elon Musk and X after the US presidential election.
Recently report According to Web analytics company SimilarWeb, “more than 115,000 US web visitors deactivated their accounts” on Nov. 7, “more than any other day in Elon Musk’s tenure.” The report also noted that “Web traffic and daily active users for Bluesky increased dramatically in the week leading up to the election and then again after Election Day,” with Bluesky seeing more web traffic than Threads at points. (However, the mobile use of Threads is still “far away” from Bluesky.)
“In the US, Bluesky had more web visits than Threads immediately after the election,” the report said. “For context, it’s important to note that while both services support a web user interface, they are application-centric.”
For its part, Bluesky seems intent on differentiating itself from its larger, billionaire-controlled rivals. The company, which began as an internal project at Twitter before becoming an independent entity, experimented with new features such as created by the user and “” for new users.
“You’re probably used to being trapped in a single algorithm controlled by a small group of people, that’s no longer the case,” said Bluesky CEO Rose Wang. Tuesday is for new users. “Bluesky has nearly 50,000 different feeds… these feeds provide a convenient place to meet people with similar interests as you. And you can actually make friends again because you’re no longer tied to a dominant algorithm that promotes the most polarizing posts or the biggest brands, and that’s Bluesky’s mandate.”
