Rivian will unveil the cheaper and more efficient R2 on March 7

Rivian will launch the R2 on March 7. Company confirmed Customers should “prepare to meet R2 on March 7th,” said a post on Monday’s X (Twitter). Rivian CEO RJ Scaringe previously said the next-generation platform will be smaller and cheaper. R1 row.

The automaker has yet to say where the event will be held, but it’s sure to be in Laguna Beach, CA. Last month, the city council publicly placed a request approved in the protocol for the “Rivian R2 Launch” which was part of the “Worldwide Product Launch Event at the Rivian Theater” on the same date. If that wasn’t enough of a clue, Rivia’s X teaser featured the sound of waves crashing, beachgoers and seagulls screeching.

Rivian representatives reportedly plan to hold the event at the Rivian South Coast Theater in Laguna Beach. The automaker bought the movie theater (opened in 1937 and closed in 2015) without renovations and in 2021. reopening this past December. The company has asked the council for permission to display six vehicles in a grassy public area near the theatre, which sounds ideal for a media practice area after the official launch inside.

R2 is the platform is expected to start with a smaller SUV (reportedly around a Jeep Grand Cherokee) priced in the $40,000 to $60,000 range. Cars with the R1 platform start at around $80,000, although some models do available for leasewhich makes them eligible for the full $7,500 tax credit.

When Scaringe is held Instagram Q&A Last year, he said the car’s expected delivery date had fallen from 2025 to 2026. So unless Rivia’s plans have changed drastically since then, expect the March event to be preceded by a long waiting list before taking one home. Rivian has not yet started construction upcoming Georgia factory It will produce the R2 series.

Rivian is losing about $31,000 on every R1-platform car it produces as the EV maker positions its brand for an all-electric future. R2 is expected to be more efficient (at more affordable prices) as the automaker strives to become profitable. The company’s CEO said at the end of 2023 that he was talking to a “pipeline.” commercial customers for electric vans after that A four-year exclusivity deal with Amazon has ended. However, it still plans to honor its deal with Amazon, which calls for 100,000 vans to be delivered to the online retailer by 2030.

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