Threads has 150 million monthly users

Meta’s Threads app now has more than 150 million monthly users, an increase of nearly 20 million new users. from February. Mark Zuckerberg shared the latest user numbers during Meta’s first-quarter earnings call, saying the app “continues to be on the trajectory that I hope to see.”

The update shows that Threads continues to grow steadily, albeit more slowly than its initial explosive growth. The app got more than 100 million downloads in its first week, but saw more on the tab. But in the past six months, Threads has seen more consistent growth, and Zuckerberg has speculated that the service could eventually become Meta’s next service. program.

Interestingly, Threads seems to outperform X (formerly known as Twitter) on some metrics. According to analytics firm Apptopia, Threads has more daily users than X in the US. Business Insider earlier this week. (X claimed global daily users.) Threads also recently scored another significant win joined the platform to promote his latest album.

Threads, for now, is unique among Meta apps in that it has no advertising, so the company doesn’t make money directly from the app. This will probably change at some point, provided Threads continues to expand its scope. Zuckerberg has previously said that the company will only “focus on monetization” once the app grows sufficiently.

Source link

Leave a Reply

Your email address will not be published. Required fields are marked *