After being It briefly overtook Apple in 2023, Samsung still holds the title of largest global smartphone shipments. The Preliminary data from the International Data Corporation (IDC) Cell Phone Tracker The first quarter of 2024 saw Samsung reclaim the lead it had held since 2010.
Samsung In the first quarter, 60.1 million units were delivered worldwide, which is 20.8 percent of the market share. apple 50.1 million units were shipped for 17.3 percent of the market share. Both companies saw declines from the first quarter of 2023, although Apple’s was more significant (-9.6 percent) than Samsung (-0.7 percent). The top five brands remained the same as in the entire quarter of 2023, followed by Xiaomi with 40.8 million units, Transsion with 28.5 million units and OPPO with 25.2 million units shipped. Transmission overtook OPPO to fourth place.
IDC cites these figures as an indication that the smartphone market is strengthening. “First, we continue to see an increase in value and average selling prices (ASP) as consumers choose more expensive devices knowing that they will keep their devices longer. Second, there is a power shift among the top 5 companies, and this is likely to happen in the market. continue as players adjust their strategies in a post-recovery world,” Nabila Popal, research director of IDC’s Worldwide Tracker team, said in a statement.Xiaomi has rebounded strongly from major declines experienced over the past two years and Transsion has become a stable presence in the Top 5 with aggressive growth in international markets. Conversely, although the top 2 players both saw negative growth in the first quarter, Samsung appears to be in a stronger position overall than it has been in recent quarters.”
