Why pay $10 a month to get away from Google search?

Google has gone from being a major search engine to something people pay to avoid entirely. This week she chats with Cherlynn and Devindra 404 Media co-founder Jason Koebler about his practice is moving away from Google and toward Kagi, a $10/month search engine with no ads or data tracking. Funny enough, Kagi still relies on Google’s index, so it’s like using this site before the onslaught of ads, sponsored posts, and AI results. We also discuss the company’s lies about Chrome’s incognito mode, as well as news that it will delete user data collected in that mode. (Be sure See 404 Media podcast also!)

Listen below or subscribe to the podcast app of your choice. If you have suggestions or topics you’d like to cover on the show, be sure send us an email or drop a note in the comments! Be sure to check out our other podcast, Engadget News!


  • Why Jason Koebler switched from Google to Kagi’s paid search engine – 0:45

  • Google says it will destroy data collected from users using Incognito mode – 15:01

  • Gurman Report: Apple working on personal home robots – 24:55

  • Amazon just pulled out of self-checkout technology – 30:43

  • FCC Prepares to Vote to Restore Net Neutrality – 11:00 p.m

  • Apple adds Spatial Personas to make the Vision Pro experience less lonely – 45:09

  • Proposed California state law would give tech workers ‘right to disconnect’ – 47:17

  • Tekken director responds to fighting game fans’ request for Waffle House scene – 49:57

  • Around Engadget – 51:22

  • Works – 54:31

  • Pop Culture Picks – 59:13



Hosts: Cherlynn Low and Devindra Hardawar
Guest: Jason Koebler
Producer: Ben Ellman
Music: Dale North and Terrence O’Brien

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