Ten years, billions of dollars, multiple leadership changes, and dozens of rumors later, the Apple Car project is dead. A new report from Bloomberg‘s Mark Gurman says Apple officially canceled the car on Tuesday, notifying the roughly 2,000 employees working on the car.
As part of the change, Apple will move “many employees working on cars” to the company’s AI division, where they will focus on generative AI projects, which Apple is expected to share more about later this year. statement The company’s earnings call earlier this month by CEO Tim Cook. But the car team also included hundreds of hardware engineers and car designers, some of them Bloomberg reports, will be able to apply for work in other departments of the company. The rest are likely to be cut.
Apple has never spoken publicly about its efforts to create an internally recognizable car Project Titan. But a number of leaks Over the years, the company has revealed its ambitions to move into a completely new product category it has no experience with. At the beginning of the project in 2014, Apple wanted to create a fully self-driving car without pedals or a steering wheel with a remote control center. ready to accept as a driver. But in recent years, Apple has scaled back its ambitions. Just last month new reports Apple has suggested that its car, which could debut in 2028, will be more like a Tesla-like electric car than something entirely new.
Project Titan has also undergone many leadership changes. Apple in 2021 is assigned Kevin Lynch, the executive who previously oversaw the development of the Apple Watch, will lead the automotive division, succeeding Doug Field, the previous head of Project Titan. He went to Ford.
It was Apple reported in the high-end Tesla Model X, they thought the car cost around $100,000. The move is a rare setback for the company, so Bloomberg has worked on “powertrains, self-driving hardware and software, vehicle interiors and exteriors, and other key components” over the years.
