Few Americans like to watch Sunday football. If anyone needs further proof, NFL and there is Peacock: January 14 Peacock Exclusive AFC Wild Card It set a new record for the most live-streamed event in US history. according to joint release NBC-owned Peacock and Comcast’s Kansas City Chiefs vs. The Miami Dolphins game — the first playoff game ever exclusively broadcast live — drew 27.6 million viewers.
Peacock also claims that live streaming accounts for the most internet usage in a single day, capturing 30 percent of internet traffic in the US. However, current data is based on Nielsen’s special fast national live and same-day data, with official figures released on Friday 19 January.
While the live stream was a good alternative to shivering in person during the fourth-coldest NFL game in history, not everyone was happy about it. New York Congressman Pat Ryan was among those who expressed anger at having to pay another streaming service to watch a game that is usually broadcast on cable. “How much profit do we have? [NFL commissioner Roger] Should Goodell and NBC work at the expense of hard-working Americans? Ryan wrote in the letter. “Congress gave the NFL an antitrust exemption in its broadcast that you don’t use to hurt fans. That was clearly wrong.”
The game was available to viewers in Miami and Kansas City on local NBC affiliates. Anyone interested in watching had to register Peacock subscription, starting at $6 per month. It was Peacock’s plan to broadcast the wild card game first announced last MayNBC reportedly paid $110 million for the rights.