Google will stop serving political ads in the European Union. the decision On the keyword blog, the block is in response to an upcoming new rule that “presents significant new operational challenges and legal uncertainties for political advertisers and platforms.” The company says the Political Advertising Transparency and Targeting Regulation has an overly broad definition of political advertising and is concerned that technical guidance on the policy will not be issued until October 2025, when the rules will take effect.
In addition to no longer serving that ad content before next October, Google said it will also no longer allow paid political ads on YouTube in the EU. The company said similar rules have already caused it to stop running political ads France and Brazil.
Google’s advertising and advertising technology has been under scrutiny by the European government in recent years. The company faced (but in the end ) fines for “abusive” advertising practices in 2019 and last year . And Google has engaged in other eyebrow-raising behavior on the block. Just yesterday, the company launched what it calls a “small, time-limited trial.” from EU-based news publishers in search, Google News and the Discover feed.
