Again, the European Union made a ruling that prevented Meta from going too crazy with user data. The EU’s top court has ruled to put limits on how much Meta and other social media networks can use people’s data for ad targeting strategies.
The EU’s highest court said it supported a previous opinion published by a judicial adviser in April. The previous ruling also called for a limit on how long companies can keep customers’ personal data to target advertising.
The decisions referred to the block on its detention rules It was established by the EU in 2018. Article 65 of the GDPR defines an individual’s “right to be forgotten” and the right to rectification and erasure of personal data. Failure to comply with the GDPR could result in a 4 percent global annual turnover fine for a social media mega-corporation like Meta. Meta had to pay last year (or approximately €390 million) for illegally requiring users of social media tools such as Facebook, Instagram and WhatsApp to accept personalized advertising.
There are disputes over the use of personal data in connection with the EU and other large tech companies such as Meta, Apple and Google. . Meta is currently awaiting a fine verdict when users are asked to pay to prevent the company from collecting and sharing their personal information. Last year, the Court of Justice of the EU issued a decision on this before delivering personalized ads to users in the region.
