Intel has introduced the Arc A760A, a discrete GPU for cars designed to bring the “triple A gaming experience” from home to your car. announced. Automotive partners have not been announced, but cars with the new chips will go on sale in 2025.
As car buyers focus on in-car entertainment above all else, the chips are designed to “open a new era of AI-powered cockpit experiences,” according to Intel’s press release.
The GPUs will enable voice, camera and gesture recognition to make it easier to control “seven high-definition screens displaying 3D graphics and six-inch in-car cameras and interactive features.” At the same time, it can supposedly run on-demand triple-A gaming titles, in-car entertainment and AI-powered productivity apps.
The system will also be highly customizable for the driver. According to Intel, this will include the ability to “execute complex vehicle control commands through natural language processing, accurately answer vehicle-related questions, and even chat comfortably with users, providing a more interactive and enjoyable journey.”
Intel added that it has created more than 500 features and AI applications for cars, and more than 100 independent software providers are working on in-car experiences. In addition, the A760A iGPU will be fully compatible with software developed for the PC platform, while also being scalable from entry-level and mid-range vehicles to higher-end vehicles.
Intel said it wants to be “the go-to partner for automakers.” He clearly intends to diversify his offerings in the future quality control issues with the latest PC chips and financial difficulties it could lay off up to 15,000 workers.
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