One of the more annoying aspects (and Instagram and X) culture is when a user shares an out-of-context but catchy clip from a movie or TV show. Often they do not report or beforehand, prompting viewers to ask in the comments in a trick that boosts engagement. TikTok is getting started With a new feature called TikTok Spotlight.
When the platform’s technology detects a suitable clip, it will add an anchor link to a landing page with more details about the show or movie. The page will have a synopsis, stream information and official accounts, as well as other TikToks related to the same title, so you can continue down the rabbit hole. The landing page will include details on where to watch the show or movie if it’s on a streaming service, or how to buy tickets if the movie is still in theaters.
There are also benefits for studios participating in this initiative. TikTok is now an important part of marketing strategies for movies and TV shows, so having a hub where interested users can learn more and maybe buy theater tickets is something Hollywood could benefit from. TikTok says they will be able to find creators who are a good fit and encourage them to spread the word about their projects. Studios will also have access to engagement analytics.
