When Google started introducing its latest video creation tools, the company He says he has a plan to provide transparency around the origin of their increasingly real AI-generated clips. In the VideoFX application, all videos produced by the company’s new Veo model will have digital watermarks thanks to Google’s SynthID system. In addition, SynthID will be able to watermark text generated by artificial intelligence from Gemini.
SynthID is owned by Google digital watermark system that is beginning to spread to images generated by artificial intelligence last year. The technology embeds invisible watermarks into AI-generated content so that AI detection tools can recognize that the content was created by AI. Given that Veo, the company’s latest video-generation model previewed on stage at I/O, can create longer and higher-quality clips than previously possible, tracking the source of such content will become increasingly important.
As generative AI models advance, more companies have turned to watermarking amid fears that AI could fuel a new wave of disinformation. Watermarking systems will give platforms like Google a framework to detect AI-generated content that would otherwise be indistinguishable. TikTok and Meta recently announced plans to support similar detection tools on their platform and tag more AI content in their apps.
Of course there still is important questions on whether digital watermarks provide sufficient protection against deceptive AI content. Researchers have shown that watermarking can be easy run away. But making certain AI content discoverable is an important first step toward transparency.
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