It is OpenAI partnership with another publisher while moving towards a licensed approach to training materials. Dotdash Meredith, owner of brands such as nation and Better Homes and GardensOpenAI will license its content for training ChatGPT and the publisher will use the AI company’s models to improve its internal ad targeting tool.
As part of the agreement, ChatGPT Dotdash will display content and links to Meredith’s publications. It also provides OpenAI with fully licensed training material from trusted publications.
This is a welcome change after the company got into hot water for allegedly using content for unauthorized training purposes. The New York Times and Alden Capital Group (owner Chicago Tribunee New York Daily News and Orlando Sentinel) sued the maker of ChatGPT, accusing it of unauthorized use of its content. Comedian Sarah Silverman and a a conspiratorial car salesman (the latter for various reasons).
“We have not been shy about AI platforms paying publishers for their content and having that content appropriately attributed,” said Neil Vogel, CEO of Dotdash Meredith. “This deal is a testament to the great work OpenAI is doing on both fronts to collaborate with creators and publishers and ensure a healthy internet for the future.”
OpenAI before the Dotdash Meredith deal reached an agreement with The Financial Times. “Of course it’s right for AI platforms to pay publishers for the use of their content,” the paper’s CEO John Ridding said in a statement last month.
Dotdash is also owned by Meredith Investopedia, Eat and Wine In fashion and Very Good, D/Cipher will use OpenAI models to power its ad targeting tool. The publisher says its ad system “matches advertisers directly with consumers based on the context of the content being consumed, without the use of personal identifiers such as cookies.” This is an industry-wide shift on the horizon Google is moving to a cookie-free future – Although later than originally announced.
