Jaguar unveils polarizing concept EV as part of its rebrand


Car manufacturer Jaguar did not happen It’s been getting a lot of attention in recent years, but boy has it changed in the last few days! Last week, the company announced that it was scrapping its purring cat design in favor of a Bauhaus-esque minimalist logo that was welcomed by the public. fair shock rate. Now there is company opened The Type 00 concept car (this is a picture, not an illustration) is, to say the least, quite different from anything currently in production.

Most noticeable is the length, especially the nose and low roofline. From some angles, the new car looks like an unfinished computer rendering, especially the blocky front and rear ends. Other design features are highly futuristic/whimsical, such as copper bars running down the middle and sides, an oval steering wheel, folding interior screens, butterfly doors and a travertine plinth separating the passenger and driver compartments.

Away as part of Jaguar's shock rebrand Away as part of Jaguar's shock rebrand

Jaguar

It’s all part of Jaguar’s new ‘copy nothing’ ideology, designed to break away from existing models. Jaguar’s chief creative officer said at Miami Art Week: “When Jaguar was at its best, it threw out the automotive design rulebook and created the E-Type and XJS. They were objects of desire.”

Away as part of Jaguar's shock rebrand Away as part of Jaguar's shock rebrand

Jaguar

Jaguar (was It is owned by India’s Tata Motors from 2008) predicts the production version will have a range of 430 miles and fast charging, which will add 200 miles of range in just 15 minutes. Other specs like acceleration and top speed haven’t been revealed, and production models will likely lack some of the concepts’ exuberance.

Away as part of Jaguar's shock rebrand Away as part of Jaguar's shock rebrand

Jaguar

Changes are welcome irony some critics, however, Jaguar said the company was aiming to be disruptive. “We’ve certainly had a lot of attention over the last few weeks,” said managing director Rawdon Glover Sky News. “We need to make sure Jaguar is relevant, desirable and future-proof for the next 90 years of its history.”

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