Apple reportedly even held talks with Meta about an AI partnership as it plays catch-up

Apple is apparently trying to get all the help it can get to integrate generative AI . According to Report , citing sources familiar with the discussions, Apple has held talks with Meta about the possibility of using the company’s generative artificial intelligence model. It is said to be in similar discussions with startups Anthropic and Perplexity. Nothing finalized yet, WSJ reports.

At WWDC earlier this month, Apple officially announced its much-rumored partnership with OpenAI with the next generation of devices OS. Apple’s senior vice president of software engineering, Craig Federighi, also spoke during the event as something that could be added to Apple Intelligence in the future. “We want to give users the ability to ultimately choose the models they want,” Federighi said. So it would make sense for Apple to shop around.

But so far, only OpenAI has been confirmed as a partner. OpenAI’s GPT-4o will be integrated into Apple Intelligence to power Siri and other tools, with some features expected to arrive later this year.

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