Meta plans to more broadly label AI-generated content

Meta says his current approach AI-generated content tagging is too narrow, and it will soon apply the “Made with AI” label to a wider range of videos, audios, and images. Starting in May, it will add the tag to media when it detects industry-standard AI descriptors or when users acknowledge they’ve downloaded AI-generated content. The company may also apply this label to posts flagged by fact-checkers, though this may downgrade false or altered content.

The company announced after the event Decision of the Supervisory Board Regarding a video that was deliberately edited to depict President Joe Biden inappropriately touching his granddaughter. The Review Board agreed with Meta’s decision not to remove the video from Facebook because it did not violate the company’s rules on manipulated media. However, the board suggested that Meta “revise this policy as soon as possible in light of the number of elections to be held in 2024.”

Meta said it agreed with the council’s recommendation that “providing transparency and additional context is a better way to address manipulated media and avoid the risk of unnecessarily restricting free speech, so we will keep this content on our platforms to add tags and context.” The company added that in July it will stop removing content based solely on violations of its manipulated video policy. “This timeline gives people time to understand the self-disclosure process before they stop deleting a smaller subset of manipulated media,” said Monika Bickert, Meta’s vice president of content policy. wrote in a blog post.

Meta applied the “AI-imagined” tag to users’ photorealistic images. Meta AI tool. Meta says the updated policy goes beyond the Oversight Board’s labeling recommendations. “If we determine that digitally created or altered images, video, or audio pose a particularly high risk of misleading the public on an important issue, we may add a more prominent label so people can get more information and context,” Bickert said.

While the company generally believes transparency and allowing appropriately tagged AI-generated photos, images and audio to remain on its platforms is the best way forward, it will still remove material that violates the rules. “We will remove content, whether AI or human-generated, that violates our policies against voter interference, violence and harassment, violence and incitement, or any other policy in our Community Standards,” Bickert said.

In a statement to Engadget, the Review Board said it was pleased with Meta’s acceptance on deck. He added that he will review their performance in the company’s transparency report.

“While it is always important to find ways to protect freedom of expression by protecting against demonstrable offline harm, it is especially important to do so in the context of such an important election year,” the board said. “So we’re excited that Meta will start labeling a wider range of video, audio and image content as ‘Made with AI’ when it detects AI image indicators or when people report downloading AI content. This will give people more information about manipulated media.” context and transparency for more types, while also removing posts that violate the Meta rules in other ways.”

5/4/5 update 12:55 PM ET: Commentary of the Board of Control has been added.

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