Apple is still looking for the next revolutionary product to maintain its market dominance and serve as a new source of revenue. abandons his plans to develop their own electric car. according to Bloomberg’s One area the company is exploring is personal robotics, Mark Gurman said. It has reportedly started researching robots and electric vehicles at the same time, hoping to develop a machine that doesn’t need human intervention.
Although Apple’s robotics projects are still in their early stages, Bloomberg it said it has already started working on a mobile robot that can follow users around their home, and is already developing a desktop device that uses the robot to move the screen. The idea behind the latter is to have a machine that can mimic head movements and connect to a single person in a group for a better video calling experience. As these robots can move on their own, the company is also exploring the use of algorithms for navigation. According to the report, Apple’s home devices group is responsible for their development, and at least one engineer working on its canceled EV initiative has joined the team.
Robots are not like phones like people are today need they in their lives. Apple is apparently worried about whether people will pay “top dollar” for what it thinks are robots, and executives still can’t agree on whether the company should continue working on those projects. Gurman has previously suggested that Apple may have sold its electric car for $100,000 — which, if true, had greater potential to increase the company’s revenue. But the Apple Car is nowhere to be seen and the company is reportedly focusing on the car Vision Pro and new products for the home, including a home hub device with an iPad-like display. Of course, Apple could still scrap these projects and find other types of products to invest in if they find they can bring in bigger bucks in the future.
