It took Starbucks a little too long to realize coffee NFTs aren’t it

Starbucks pulls the plug on the Odyssey, its Web3 premium program this gave members access to collectable NFTs. The company has been updated on Friday to let members know that the beta program closed on March 31st, leaving them with just over a week to complete the remaining activities (called trips). These will close on March 25. Users will not lose their Stamps (Starbucks’ NFTs) posted on the Nifty Gateway, but if they have a stash, they will need to register on Nifty using their Starbucks Rewards email to be there. not anymore.

Starbucks is late to the NFT game with Odyssey launching in beta in late 2022 — long after interest in digital collectibles has peaked. Unlike some other NFT ventures from big brands, it aimed for more than a quick buck. It gamified the rewards system by offering activities and coffee-related mini-games that encouraged members’ continued participation.

in conversation with In a release last month, Odyssey community leader Steve Kaczynski emphasized the community element, saying, “I’ve found that people who live in the Starbucks Odyssey community in California are really good friends with people in Chicago that they’ve met here in real life. times. Without Web3, this would never have happened.” But it’s 2024 and both brands and consumers have long since moved on from NFTs. (Of course, Forum3Working with Starbucks in Odyssey, apparently turned into artificial intelligence).

Starbucks says the Odyssey marketplace, where members can buy and sell their brands, will move to the Nifty marketplace. They can also redeem their Brands to trade on other platforms.

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