Rivian’s R2 pre-order numbers hint at pent-up demand for Musk-free EV innovation

Rivian’s R2 bookings are off to a hot start. On Friday, CEO RJ Scaringe placed In X, the automaker said it had over 68,000 bookings for the SUV in less than 24 hours. In an uncomfortable way weakened there is latent interest when demand for electric vehicles is not driven by a conflict magnet, perhaps with a fixation on innovative EV companies. baseless conspiracy theories and supposed Neo-Nazis’ Online “Rights”.

Rivia’s 68,000 bookings hold up well against its most high-profile rivals. It took Ford about three weeks to get 100,000 pre-orders for the F-150 Lightning. Tesla’s Cybertruck has 250,000 reservations in less than a week. To be fair, just book a Rivian R2 is required $100 deposit, same as Cybertruck and F-150 Lightning. Customers who put down a Benjamin to keep one aren’t obligated to pay the remaining $44,900 (and up) when the car finally arrives in 2026, even if they intend to buy it. now is enough time to change their minds.

You could argue that – as with Tesla and Ford – Rivian chose a low deposit to generate hype, knowing full well that many pre-order customers wouldn’t follow through. But it also helps Rivia’s event on Thursday he did everything the company needed. As Engadget’s Lawrence Bonk noted, the R2 looks “pretty attractive.” Inside, it has sleek and subtle details like two glove boxes, fold-down rear and front seats, a sliding cargo floor, and dual-spoke wheels with dynamic tactile feedback on the steering wheel. It also has a minimum range of 300 miles and a starting price of $45,000, which doesn’t hurt.

And of course, a surprise “Something” style unveiling of the cheaper, sportier and more compact R3 and R3X could help the company create a halo effect when it needs to generate excitement around its brand. In February, Rivian announced it would cut 10 percent of its salaried workforce, and this week it would lay off 100 workers at its Illinois plant. Still, the EV market could use a new “hero.” I don’t know if Rivia or its CEO RJ Scaringe has the potential to be the face of the industry. But Elon Musk is its current poster boy lightning rod for unnecessary confusion.

One request carried out by the Americans Harris survey At the end of last year, 45 percent of respondents said they had a lower opinion of EVs “because of the actions of the people associated with them.” (I’m sure they didn’t mean it Doug Field of Ford or Mary Barra of GM.)

Perhaps Rivia’s impressive showing shows that at least some Americans have an appetite for an EV maker that’s neither a traditional car company nor, at times, more interested in who’s driving. A teenager acts like a contradiction Rather than a responsible adult serving as the public face of the industry, the world needs to step up and encourage people to drive electric vehicles when climate change kicks in. destroy the planet.

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