Twitch is increasing channel subscription prices for the first time

was trying to strengthen bottom line for a while. after and the streaming service is raising the price of its subscriptions for the first time, reducing how much broadcasters make from Prime subscriptions.

it “updates pricing in several countries to help streamer revenue keep pace with rising costs and reflect local currency fluctuations.” The first markets to feel the impact of these changes are the UK, Canada, Australia and Turkey.

From March 28, Tier 1 subscriptions and gift subscriptions will be more expensive in the UK, Canada and Australia. A base/gift sub rises from £5 to £6 in the UK, from CAD7 to $8 in Canada and from AUD8 to $9 in Australia. Tier 2 and 3 prices will remain the same in those countries.

In Turkey, Twitch significantly increases the price of all three levels. For example, a Tier 1 sub will soon cost 43.90 liras ($1.42) instead of 9.90 (32 cents) – the value of the Turkish lira has fallen dramatically over the past 15 years.

These price changes only apply to subscriptions purchased online. Twitch said it will update pricing on its mobile app in the coming months. Right now In the Twitch iOS app. The service also expects to update pricing in other countries later this year.

On the plus side, broadcasters will have the same revenue share, so they will earn more from subscriptions in the UK, Canada, Australia and Turkey. Twitch recently From Prime subscriptions. They will soon earn a fixed amount (usually lower) per Prime sub, distributed to the subscriber’s location. Meanwhile, it will soon be easier for smaller broadcasters to adapt to the competition and benefit from better subscription revenue sharing.

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