TikTok is the fastest-growing social platform, but YouTube remains the most dominant

The Pew Research Center has released an updated survey of US adults’ use of social media. Although it maintains its dominant status over YouTube (especially) and Facebook Last survey in 2021TikTok is the fastest growing platform, with more than a third of adults now saying they use the app.

The survey surveyed 5,733 US adults between May 19 and September 5, 2023. YouTube It was the most used platform, with 83 percent of respondents reporting using it at some point. Meanwhile, 68 percent of users said that they use it Facebook.

These two are the only platforms used by the majority of people across all age demographics. However, gaps based on age groups still exist – especially among YouTube users. For example, 93 percent of 18-29-year-olds say they use Google’s video platform, and 60 percent of those 65 and older say so. (There’s only a nine percent difference between the same two demographics on Facebook.)

Instagram As 47 percent of the respondents reported using it, it ranked third overall. Pinterest (35 percent), TikTok (33 percent), LinkedIn (30 percent), WhatsApp (29 percent) and Snapchat (27 percent) all fall to the next level. TikTok’s growth is most notable: the ByteDance-owned platform is up 12 percent from 21 percent two years ago. That’s the biggest jump of any platform on the list.

CANNES, FRANCE - JUNE 21: Linda Yaccarino, NBCUniversal's Head of Advertising and Partnerships and Creative and Executive Producer, CANNES, FRANCE - JUNE 21: Linda Yaccarino, NBCUniversal's Head of Advertising and Partnerships and Creative and Executive Producer,

Twitter changed its name to X and brought in CEO Linda Yaccarino as inquiries poured into the field. (Richard Bord via Getty Images)

Next up are Reddit and X with 22 percent each. Complicating matters is Elon Musk’s company changed his name from Twitter to Xa (and brought in a new CEO) while the studies were in the field. The number of users reported by the company is down slightly in two years from 23 percent in 2021. Meanwhile, Reddit rose four points from 18 percent two years ago. platform API contention It happened when the polls were closing.

Other platforms with significant age group disparity include Instagram (used by 78 percent of respondents 29 and under, 15 percent of those 65 and older) and Snapchat (65 percent by those under 30, four percent by 65 and over). The 40-49-year-old demographic, which includes all but the youngest Gen-Xers and the youngest Millennials, has particularly high rates for LinkedIn (40 percent), WhatsApp (38 percent) and Facebook (75 percent).

In other notable demographics, Pew reports that TikTok is especially popular among Hispanic users, with 49 percent using it (and women using it 15 percent more than men). X is more popular among adults with annual household incomes of at least $100,000 — a nine-point swing — compared to the $70,000 to $99,999 level. And perhaps not surprisingly, given its career-oriented focus, LinkedIn has a higher proportion of respondents with at least a bachelor’s degree (25 percent higher than those with “some college education” and 43 percent higher than those with a high school diploma or less. ).

Source link

Leave a Reply

Your email address will not be published. Required fields are marked *