Spotify aims to give YouTube some competition with a new partner program for video creators and content that goes viral. Music and podcast program announced From January 2, 2025, it monetizes audio and video in addition to ad revenue.
Spotify pays creators in two ways. Creators can earn a share of advertising revenue from their content on all platforms through the Partner Program. They can also monetize through monthly podcast subscriptions that “allow listeners to directly support creators in exchange for exclusive bonus content and perks.”
Both levels come with eligibility requirements. The Spotify Partner Program requires participants to host and upload their content through the Spotify for Creators platform, stream 10,000 hours and at least 2,000 unique views within 30 days, and publish at least 12 episodes. Subscriptions will be open to content creators with at least two published episodes and at least 100 unique Spotify listeners within 60 days. The new apps will be available to subscribers in the US, UK, Canada and Australia next January.
Spotify has taken other steps to make its video and music content more accessible and mainstream. Integrated with music and video streaming and So users can post tracks on social media sites.
