Bluesky has revealed how it plans to start making money without relying on ads. The platform will remain free for anyone to use, though it’s working on profile customization tools (remember when Myspace offered it for free?) and a premium subscription that will provide access to higher quality. .
One thing you won’t get as a paid user is any preferential treatment. Unlike some other social platforms, Bluesky will not increase the visibility of premium members’ posts. They won’t get any blue checks, chief operating officer Rose Wang.
In addition, Bluesky is planning some sort of tea package for creators. “We’re proud of our vibrant creative community, including artists, writers, developers and more, and want to create a voluntary monetization path for them as well,” he said. blog post. “Part of our plan includes building payment services to support people’s favorite creators and projects.” Bluesky will release more details, though it’s unclear whether the platform plans to drop such fees.
Bluesky announced its initial monetization plans in the announcement of its Series A funding round. It attracted 15 million dollars from investors. While the lead investor in this round is Web3 VC firm Blockchain Capital, Bluesky “will not be hyper-funding a social experiment (via tokens, crypto trading, NFTs, etc.).”
“Bluesky is supported by a core team of 20 people, moderators and support agents,” Wang said . “Our biggest expenses are team and infrastructure. Subscription revenue helps us improve the app, grow the developer ecosystem, and gives us time to explore business models beyond traditional advertising.”
The platform currently has more than 13 million users After the temporary ban of this service in Brazil from X. (Analysts at Appfigures estimate that 3.6 million Bluesky app downloads came from Brazil, about 36 percent of the total.) Others made the switch after certain changes to the X platform, including a platform overhaul. .
