YouTube is testing a new subscription option that could remove most ads


YouTube is testing a new version Premium Lite subscription level A Google representative in Australia, Germany and Thailand confirmed. There would be limited ads described in the fine print the most videos are ad-free, “but you may see video ads and interstitials in music content and Short films when you search and browse.”

The original Premium Lite subscription began testing in Europe in 2021, but it only lasted a few years and was canceled in October 2023. It was very “lite, it didn’t look offline or in the background like a regular Premium subscription.

The pricing model for these initial trials in Australia is $9 per month for Premium Lite, compared to $17 per month for full Premium access, roughly in line with the original Lite costs.

– Matt Smith

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