Bluesky has a bold new strategy to attract potential new users: posting on Threads. Rival social media service Meta joined Threads amid growing complaints from users increasingly frustrated by its policies.
While complaints about Meta’s policies aren’t a new topic, they’ve gained new popularity over the past week amid a surge in complaints. on the platform as well as Threads’ sometimes cannot be explained decisions. Meta executive Adam Mosseri, who runs the Threads app, said the company is investigating both issues. But in the meantime, there’s a growing debate about Bluesky, a decentralized service that has a very different philosophy when it comes to algorithms and moderation.
On Wednesday, Bluesky on Threads and immediately began to present itself as an alternative platform for those frustrated with Meta. The strategy is paying off. Bluesky has been a trending topic on Threads for two days in a row, and at the time of writing, Bluesky vs Meta moderation was trending on the platform.
“We’re not like other girls… we don’t own a billionaire,” Bluesky wrote on Thursday. “Your social experience should be yours to personalize, not at the whim of whoever owns the platform.”
Not for the first time, Bluesky lightly trolls his opponent (see as of earlier this week), the company is capturing real frustration among Threads users. In addition to complaints about blatant tab bait in their feeds, users have questioned Meta’s seemingly aggressive moderation tactics on Threads. The company is already jamming In the application, according to many users, the moderation of the service was taken seriously. A number of people reported having their posts by Meta for like the word “crackers” or “saltines”. The Verge . Social media consultant Matt Navarra he said he was punished for sharing a BBC article about the viral “goodbye Meta AI” trick on his Threads account.
Bluesky, on the other hand, has taken a more flexible approach to content moderation. It leaves most of the decisions up to users, allowing them to decide what kind of content they want to see and allowing users to control their own content. . “We always pre-moderate, which means we give you a default moderation experience when you log in [to Bluesky]”And on top of that, you can customize things,” Blusky CEO Jay Graber told Engadget earlier this year.
It’s not yet clear whether the new focus at Bluesky will result in significant moves to the service. Bluesky is on right now according to a dashboard that tracks its growth, And while it’s unclear how many new people have arrived in the past few days, it does indicate some growth in the past month, as Bluesky previously reached 8.8 million users. Closure of X in Brazil .
