Mozilla It is the latest company in trouble with the EU. There is an Austrian Neub advocacy group Filed a complaint against Mozilla to set the Privacy Protected Attribution (PPA) feature as default without informing its users. Neub argues that this environment affects millions of Europeans.
According to Mozilla, PPA Includes websites that ask Firefox to remember the ads they serve and generate a lead interest report. Firefox generates the data, but then submits it to an aggregation service where the report is combined with similar ones. The company claims that individual browsing activity is not shared with any third party, making it a more secure system.
Noyb’s complaint claims it still interferes with EU users. Rights confirmed by the GDPR – while researching the widespread surveillance that is the “norm” in the US. “Mozilla has just bought into the advertising industry’s narrative that it has the right to track users by converting them. Firefox “While Mozilla has good intentions, ‘privacy-preserving attribution’ is unlikely to replace cookies and other tracking tools. It’s just a new, additional tool to track users,” said Felix Mikolas, data protection lawyer at Neub. Users who wish to disable the PPA should go to the browser settings and click the opt-out button in the sub-menu.
The complaint ends with Neub asking Austria’s data protection authority to investigate Mozilla’s privacy settings. It also states that Mozilla must warn users about data processing steps, use an opt-out system and delete “unlawfully” processed data. Neub has previously filed complaints against technology companies Microsoft, Meta and OpenAI.
