One of the most common criticisms Snapchat so it is not very intuitive and quite difficult to navigate as a new user. Personally, I never got the hang of it and found TikTok easier to use. Apparently, Snap is aware of the problem, as it is currently testing a “simplified version of Snapchat.” Snap CEO Evan Spiegel announced the availability of the experimental Snapchat app. long blog post discusses the company’s highs and lows over the past 13 years, as well as its latest earnings and future plans.
The streamlined app “aims to improve accessibility and usability,” he wrote, adding that initial tests have been well received. Additionally, the app can lead to better app performance and overall faster download times. However, Spiegel said the company would be “thoughtful and thoughtful about making a change of this magnitude” despite the app’s adoption. This likely means that Snap is still testing the app more thoroughly and we won’t be seeing it anytime soon.
In addition to revealing the existence of a simpler Snapchat, Spiegel also revealed that the company is testing new ad formats. One of these formats, called Sponsored Snaps, will appear as new Snaps in your inbox alongside your friends’ messages. The good news is that you won’t receive notifications for these Snap ads, and opening the messages is optional. as The Verge Note that ads can appear on top of messages from your real friends if you never open them.
The company developed new and potentially more intrusive ad placement in response to its lagging ad market share performance, likely. Spiegel said the company has reversed two years of declining revenue growth, but its ad business is growing more slowly than its rivals. He also said that expanding the company’s digital advertising business is key to its long-term revenue potential, and that Snap’s investors are concerned that it isn’t growing faster.
