There is SAG-AFTRA announced a new contract that will allow actors to earn artificial intelligence copies of their voices with their informed consent. There is a union representing thousands of performers concluded a contract With Narrativ, an online platform where performers can license their digital voice cues for use in audio commercials. Brands looking to use a performer’s voice will have to identify the products or services they are promoting, and performers will be able to review offers before accepting or rejecting them.
Performers will also be able to set their own rates, with SAG-AFTRA’s minimum rates being the lowest. If they no longer wish to work with Narrative, the platform is required to delete the digital voice replica and any recordings they made to create it. When the union went on strike last year, one of the biggest problems it wanted to solve was without actors’ permission (and free of charge) even after death. They also worried about technology’s potential to completely replace performers.
When unity stopped his vacation In November 2023, it said it was able to reach an agreement that would protect its members from “the threat of AI.” under contract terms By negotiation, performers must give explicit consent before their replicas are created. They must also give their consent for each additional project in which their replica is used. In January, SAG-AFTRA entered into an agreement with Replica Studios so that performers could purchase their licenses voice to game studios. However, he was unable to reach an agreement with several major video game publishers, forcing the union to do so call for the next strike in July, it was able to protect its members’ likenesses and voices from being recreated by AI without their permission.
