Pay Cash App giving consumers another choice when purchasing products online. This will be especially useful for Android users, as Google Play is baked right into the OS. Cash App says the partnership will give “the next generation of consumers more choice,” and the company specifically called out the playing field.
Cash App users will be able to withdraw money from a pre-existing balance or via a linked debit card to pay on Google Play. Cash App currently has four million monthly active users, and the company claims to have added one million new users every quarter over the past year. That’s a lot of new people flowing into the Google ecosystem.
To use the Cash App on your Android device, simply select a payment method during checkout on Google Play. Obviously, new users need to download the app and create an account first.
Cash App integration extends beyond Europe, and Google already enables PayPal as an option in most countries. Also, Android developers who distribute apps on the Google Play store are considered gatekeepers under Google’s parent company Alphabet DMA, and one of the mandates of the legislation is that these organizations allow alternative payment methods.
Cash App integration extends beyond Europe, and Google has already allowed PayPal as an option in most countries. Also, Android developers who distribute apps on the Google Play store Compliance with the DMA in Europe.
