Embracer Group is starting to use artificial intelligence in game development after massive layoffs and game cancellations months ago. Eidos Montreal, the parent company of THQ Nordic, Gearbox Entertainment and Crystal Dynamics, provides more details in its announcement. (via ) has adopted an AI policy in its game production model despite the controversy surrounding the use of artificial intelligence in the game industry and beyond. It said that not using artificial intelligence would leave the company behind other major game developers and publishers such as EA, Sony, Square Enix and Ubisoft, and claimed that the technology would help speed up the development process and provide players with an optimized gaming experience.
“AI has the ability to massively enhance game development by increasing resource efficiency, adding intelligent behaviors, personalization and optimization to game experiences,” Embracer said in the report. “Using AI, we create more engaging and immersive experiences that deliver a unique, dynamic and personalized experience to every player.”
While enumerating the benefits of using AI in game development and beyond, Embracer said it recognizes that adopting the technology is not without risk. He noted that artificial intelligence “may produce unethical, biased, discriminatory, or outright wrong results if not properly trained, instructed, or used for purposes for which it was not intended.”
Embracer’s plans to introduce artificial intelligence come months after it cut 1,500 jobs and canceled 80 games over the past year. . Despite concerns that AI will replace human workers, Embracer said it does not intend to use it that way. Some developers have even gone as far as to say that AI will open the doors to the gaming industry for people with disabilities, including those who cannot operate certain hardware the same way as non-disabled people. Only time will tell if they will follow through on that promise.
