Twitch joins Spotify, Max, Peacock, Crunchyroll, EA in everyone’s favorite corporate trend of raising subscription prices and other content services (almost as fun as the parallel trend) Big Tech cuts). The Owned by Amazon company he said on Tuesday, Twitch Tier 1 subscriptions in the US will increase from $4.99 to $5.99 on July 11. This is the first time the monthly price has gone up for US subscribers.
“As part of our efforts to help creators build and grow their communities worldwide, the following countries have received subscription price adjustments as part of the Local Subscription Price,” the company he wrote in the support article.
Company in a separate X answer clarified that streamers will still earn the same 50-70 percent through Twitch’s revenue-sharing program, so they’ll earn more per subscription (probably rationalizing the dubious “This is for creators!” framework). However, broadcasters get additional revenue comes It depends on whether Twitch’s subscriber count stays the same or increases. An unpopular price increase can lead to the loss of paying subscribers if enough people opt out of the increase.
Twitch had warned that this day was coming. When the company raised subscription prices Mike Minton, Chief Monetization Officer in Canada, Australia, Turkey and UK in February he added US subscription growth is “likely” to come sometime this year. And here we are.
The company has had a tough 2024 and we’re not even halfway there yet. Twitch It was reported that 500 workers were fired as CEO Dan Clancy in January to “cut costs” and “build a more sustainable business.” accepted the company was not profitable. For good measure, that is cut how much creators earn From Prime subscriptions. Then, at the end of last month He removed every member of the Security Advisory Councilreplacing them with “Twitch Ambassadors”, which sound a lot like community volunteers.
