These are very trying times, and it’s understandable if someone goes a little out of their depth once in a while. As Norman Bates said mental, “We’re all a little crazy sometimes.” However, the new Xbox ad campaign has us a little worried.
Microsoft has launched a new marketing campaign for its Xbox consoles and cloud gaming service called “This is Xbox”. It features posters and ads featuring various objects such as a laptop, smartphone, and Meta Quest 3, all of which are “Xbox.”
We have thoroughly verified that all of these objects are not Xbox. It may sound extreme, but when you live in a world where the ugly crowd voiced by Tim Curry has a real chance FernGully It could be the Minister of the Interior, we have no chance.
Advertising is even more interesting. It’s sandwiched between objects like a flat-screen TV, an ROG Ally and a laptop, and Black Sheep’s “The Choice Is Yours” plays in the background. Although this time it shows the simple sentence “This is an Xbox” with a secondary clause or imperative clause behind it. Is there some kind of malware virus in the artificial intelligence software that runs our universe?
Microsoft, we know this is an advertising campaign and you don’t really believe these non-Xbox items are “Xbox”. Of course, you want to talk about your cloud gaming service that’s available on all devices in your ads. But last I checked, I didn’t need an expensive subscription to play games on a regular Xbox.
Also, this is the Internet, a gathering place for conspirators, liars and liars. Reality is hard enough right now without arguing about what things are. It’s like what Jobu would draw after finishing the pretzel decoration Everything Everywhere At Once.
