Themes may start receiving ads sooner than Meta allows. The company now plans to bring ads to its newest app “early next year,” with the first ads coming in January 2025. new report in Information.
This means that Meta is starting to monetize the fast-growing service sooner than Meta executives previously suggested. When the program arrives in August 200 million users, Mark Zuckerberg said Threads could be the company’s next billion-user service. He said monetizing the program would be a “multi-year” effort.
“We ship all these new products, and then there’s a multi-year time horizon between scaling them and then turning them into not just consumer experiences, but very large businesses,” Zuckerberg said. In the company’s most recent earnings call, Meta CFO Susan Lee said the company “does not currently expect Threads to be a meaningful driver of 2025 revenue.”
according to InformationPlans to roll out slowly for ads on Meta Threads. The company will launch in January with a “small number” of advertisers. It’s unclear how quickly the effort will expand. “As our priority is to create consumer value first, Threads currently does not have any advertising or monetization features,” a Meta spokesperson said.
Meta’s reporting plans highlight how quickly the service has grown in recent months. Threads has 275 million monthly users and sees more than 1 million new signups per day. according to Zuckerberg. This makes it the biggest of the X alternatives that have come out over the past few years.
Bluesky, another popular Twitter-like service, has also seen significant growth recently, adding a million new users in recent weeks. the company said on tuesday. It’s still much smaller than Threads, which has 15 million users. Like Threads, it currently has no ads, and the company says it plans to experience with subscription-based features.
Update November 13, 2024, 2:00 PM ET: A Meta spokesperson added a statement.
