Netflix’s ad-supported tier now boasts 70 million users worldwide. . The company announced 40 million users in May, so that’s some real growth. The streamer slowly increases the ad level, .
Amy Reinhard, Netflix’s president of advertising, says the company continues to “see continued growth across member bases across all countries.” It also noted that more than 50 percent of new Netflix signups are for these ad-supported plans. The conversion of broadcasts to regular TV is almost complete.
There is one big potential caveat. The company released the aforementioned data on new sign-ups, which is impressive, but no data on pre-existing customers. It is quite possible for many people to downgrade from the premium tier to the ad-supported tier.
I am one of them. I don’t mind watching a commercial or two as I mindlessly stuff food down my throat while pseudo-watching an episode. Diplomat or Circle. In other words, there’s an argument to be made that the ad-supported tier can eat up more expensive offerings.
There’s also an argument that this year’s increase to the ad-supported tier could attract companies with deeper ad spending budgets. Netflix Christmas Day and he says he’s already sold all of his existing commercial inventory. The streamer is actually betting big on live streaming, with wrestling events, cooking shows and talk shows all set to air in the near future. The company’s latest attacks should help attract sponsors for these events.
Netflix even has plans for “themed” ads with certain shows. Next season Squid Game Kia will have a three-part related ad. Nothing makes me want to buy a car more than a deadly dystopian blood sport that seems closer to the real world by the day.
