Max, another major platform brand recognition is about to get serious about password sharing, . Parent company Warner Bros. Discovery said during its Q3 earnings call that it will start cracking down on the experience over the next few months, along with some “very soft messaging” to encourage people to pony up.
Chief financial officer Gunnar Wiedenfels said the aforementioned soft messaging will intensify in 2025 and eventually show a mandate. He suggested that people sharing passwords would increase subscription costs for everyone because it was like “charging a little bit more for non-registered members or multiple family members.”
The company also announced that it generated nearly ten billion dollars in revenue last quarter. . This is the largest jump in the number of subscribers in the history of the platform. There’s a lot more juice to squeeze out of this lemon, but some of those 7.2 million people have given their grandchild a password or something.
Wiedenfels did not rule out the possibility . He said Max’s “premium nature” gave the platform “enough room to continue to drive the price we’re built on.” As a courtesy, the subscription price increased in June this year . So, are the price increases now like annual Madden installments or something?
Max is just the latest streamer to put the kibosh on password sharing. Netflix and Disney+ just started cracking down .
