Tidal, which is in dire need of some good marketing, lays off its entire product marketing team


Music streamer Tidal is set for its second major layoff in a year and could dwarf its last. Luck reports. Block CEO Jack Dorsey (Tidal’s parent company from 2021) has announced that the organization will return to a startup style with fewer employees. “So we will be parting ways with a number of people on our team,” Dorsey said in a memo to employees. The block is also the owner. Cash programPostpaid and BitKey, among others.

“We will lead with engineering and design and completely eliminate the product management and product marketing functions,” Dorsey said in a memo to Tidal employees. “We are reducing the size of our design team and key roles supporting Tidal, and we will consider reducing engineering over the next few weeks as we have more clarity on leadership going forward.” Tidal was previously fired About 40 people in multiple departments in December 2023.

Dorsey did not disclose the exact number of employees being laid off, but sources inside the company estimate it could be as many as 100 people — about a quarter of the company’s workforce. “We have made some internal changes tide team must focus on serving artists in the most meaningful way,” said a Tidal spokesperson. We will be smaller, focus on fewer things, and take a relentless approach to product development.” Tidal took particular notice. removed the free level in March for users.



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