Get ready, you may not read another article that uses the word “shorts” more than once. are you ready The High Court of Great Britain has decided Google is free to use the short word (here we go!) for the YouTube platform Shorts. Shorts International, a British short films television channel, sued Google last year over the word shorts, claiming that the name shorts infringed on its existing trademark.
The court disagreed. “Google’s use of any mark, including the origin of the word ‘shorts,’ does not create confusion,” Judge Michael Tappin said in his decision. “Although the similarities between Google’s marks and SIL’s trade marks will create an association in the minds of a limited group of UK consumers with the reputation of the SIL trade marks, Google’s use of the marks including the word ‘shorts’ will not be detrimental. The distinctive nature of the SIL trade marks and or reputation.”
YouTube Shorts was launched in 2020 in response to the popularity of other short video platforms such as TikTok. He reached the top 1.5 billion monthly users two years later and it can now display videos up to three minutes long – still pretty short (12 is short for you).
