It’s the end of an era for one of the App Store’s earliest success stories. Foursquare is shutting down its signature city guide app “to focus our efforts on creating an even better experience on Swarm,” the company said. . The app will shut down on December 15, while the web version will remain online until “early 2025.”
The closure is a marked shift from the company’s controversially announced strategy a decade ago. its popular “check-in” service becomes a separate application. This app became known as Swarm, while the Foursquare-branded app was “” is full of user-generated reviews and local recommendations.
Now Foursquare says its future will be check-in once again. “We’re also introducing exciting new features and capabilities to Swarm throughout the year to unlock new use cases that can better support your needs (👀 some may look familiar),” the company added, adding that additional updates are expected “early next year.”
It’s not clear why the company changed its strategy to promote Swarm over its namesake app. Company More than 100 employees to “streamline” operations earlier this year. Dennis Crowley, the founder of Foursquare, who is currently co-chairman of the company’s board of directors, said in a post. he expressed disappointment at the news, but said the company was “doing well.” “I’d be lying if I didn’t admit that I’ve been in a real mess over the last few days over this news,” he said.
