Can you hear the soft, cherubic voices of corporate executives singing along? This can only mean one thing. They found a new way to extract money from our eyeballs. Amazon adds more ads to Prime Video, according to a report by Financial Times. This increase in corporate sponsorship will take effect early next year.
This comes less than a year after Amazon forced ads onto the streaming video platformit’s something all the major broadcasters are doing now. We pay to view ads. This is pretty cool. In any case, it’s unclear how many more commercials will be included in the next episode Reacher or where it will be placed. Today’s streaming shows aren’t made with ads in mind, so these ads just pop up everywhere.
Ads have become a serious revenue stream for Amazon, as they still sit on top of our monthly Prime memberships that we already pay for. There are additional costs for going ad-free. The company announced this recently It has committed more than $1.8 billion in advertising At an event in September. This exceeded the company’s own targets. Amazon also revealed Prime Video’s advertising tier reaching 19 million monthly users in England alone. This level is used by over 100 million people in the US every month.
Kelly Day, vice president of Prime Video International, said about it Financial Times Launching the platform first with “a very light load” of advertising to prepare consumers for the coming onslaught. He said the initial broadcast was a deliberate “soft introduction to advertising”.
“We know it was a somewhat controversial approach,” he said. “But it actually went better than we expected.” Day added that the company hasn’t seen “people freaking out or canceling” after bringing in the ads.
The company is also developing an interactive advertising experience that will allow Prime Video viewers to add an item to their cart directly from the video stream. This will work with physical remotes and in the app. Sweet, sweet corporate synergy. Yay!
