It’s not just Taylor Swift fans and the US government about . The UK government is set to review the company’s dynamic pricing model after millions of Oasis fans sought tickets to the band’s reunion tour at the weekend.
After fans queued for hours to make a purchase, some found the price of a regular ticket suddenly 2.5 times higher. — in one case, going from £135 to £337.50 ($177 to $444). Ticketmaster often gives customers a few seconds to decide whether or not to complete their purchase after entering their ticket basket, so they don’t have much time to determine whether such a steep price increase is worth it.
Many fans were unable to purchase Oasis tickets until they sold out on Ticketmaster. So if they want to see Liam and Noel Gallagher on stage for the first time in 16 years, they may have to turn to resale sites, where some audience members are trying to sell tickets for around $8,000 each.
The chaos and complaints about the dynamic pricing model have caught the attention of UK Culture Secretary Lisa Nandy. Nandy said it’s “upsetting to see prices so inflated that the average fan is denied the chance to enjoy their favorite band live”. .
“This government is committed to putting fans back at the center of music. As such, we will include issues related to the transparency and use of dynamic pricing, including the technology around queuing systems that incentivize it, in our future consultation on consumer protection for resale tickets,” he said. touts, create a fairer system that ends the scourge of rip-offs and ensures tickets at fair prices.
Leader Sir Keir Starmer before Labor won the general election in July limiting resale ticket prices for music and sporting events. government will hold a consultation on the secondary ticket market this autumn and the question of dynamic pricing will now be considered.
The ticket master does not set prices himself. The company said that this is the decision of the event organizers. In other words, promoters. But artists also have a say. Swift, Ed Sheeran and The Cure are among the big names who have opted not to use dynamic pricing in recent rounds. But Bruce Springsteen caused a stir when he said he would use the model in 2022.
Meanwhile, Ticketmaster is in hot water Stateside. In May, the Justice Department and dozens of state and district attorneys general filed an antitrust lawsuit. claimed an illegal monopoly over the live entertainment industry.
