Streaming posted another banner month in July, reaching many new milestones in the latest issue of The Gauge. From Nielsen. The big headline is that streaming was responsible for 41.4 percent of all TV viewing for the month. That’s the highest share in the report’s short history for any viewing category, meaning the stream surpassed past performances for both broadcast and cable TV. The result follows the previous record specified by the stream .
The other big success story in the July report is for YouTube. The popular video platform hosted 10 percent of monthly TV usage, marking the first time a single streaming service has reached double-digit share. Many other streaming sites hit their personal bests for viewer share in July: Disney+ rose to a 2.1 percent viewership share and the Roku Channel rose to 1.6 percent.
Here are some highlights from July’s record-breaking performances. For starters, The Gauge only tracks what happens on your TV screen, meaning no mobile or laptop viewing is included. Last month’s results show how far the availability of streaming video has expanded beyond just smartphones and tablets to challenge and surpass traditional broadcast and cable TV options.
Another notable factoid from Nielsen is the overlap of 10 different titles across streaming platforms Viewing in the first full week of July – another record. Seven different broadcasters had programs on this list, covering a wide range of genres and audiences. This line was led by Netflix’s action film Beverly Hills Police: Axel FThe series generated 2.05 billion minutes of viewing between July 1 and July 7 Suits (available on Peacock and Netflix) ranked second with 1.5 billion minutes watched. Dragon House About Max Dear Sirs Netflix/Paramount+ and Bear On Hulu, each rounded out the top five with more than 1.2 billion minutes watched that week. In other words, the next break for streaming can happen on any platform.
