Amazon has signed new deals that will allow people to shop without leaving TikTok or Pinterest. Information. Users will be able to buy items from Amazon ads that pop up on both platforms. Typically, clicking on an ad will take a shopper to Amazon’s interface, but this deal will allow them to check out within TikTok or Pinterest using a payment method and shipping address stored in their Amazon account.
Information he said he’s seen screenshots of the ads, which show more information than usual, including items’ prices, estimated delivery times and whether they’re eligible for Prime shipping. Note that users will first need to link their social media accounts to their Amazon profiles before they can shop seamlessly within their app. “In-app purchases with Amazon are available for select products advertised on TikTok and sold by Amazon or by independent sellers in the Amazon store,” a company spokesperson confirmed to the publication.
Amazon’s new deals reportedly expand on previous deals with Meta and Snap under an initiative internally called Project Handshake. Similar to these new arrangements, previous deals made this possible Snapchat and Instagram users can purchase items from within their app. as Information notes, though it’s not entirely clear why TikTok entered into the deal as it seeks to expand its business. own shopping platform. TikTok brought live shopping to North America in 2022 and last year added more relevant features like a custom store icon and live store buttons. In addition to the fact that Amazon shopping could reduce sales on its platform, TikTok could also end Banned in the US Unless its China-based parent company, ByteDance, agrees to sell it.
This article contains affiliate links; we may earn a commission if you click on such a link and make a purchase.
