Google has worked with Meta to distribute ads targeting young teens, even if it’s against their original rules. Financial Times. According to documents seen by the publication, Google worked on a marketing project designed to advertise Instagram to YouTube users between the ages of 13 and 17. There was Google Age-based ad targeting is blocked for users Under 18 years of age years ago, but the company reportedly found and exploited a loophole.
Since they couldn’t reach the demographic they wanted to reach, they instead targeted a group of users that Google labeled as “unknowns.” A group of Google employees suggested to Meta, The Times he said, because the company has data points proving that many users under the label are under 18. The company even told Meta that users aged 13-17 get more daily engagement than TikTok and Instagram. Information says exploiting this vulnerability is also against Google’s rules, as it has policies against proxy targeting.
According to the report, Meta and Google worked with media agency Spark Foundry to launch the marketing program in Canada between February and April. When it did well, they started testing it in the US in May and plan to expand it to other regions as well as include other Meta apps in the campaign.
However, after contacting Google, Google investigated and ultimately canceled the project Time. “We prohibit the personalization of ads to people under the age of 18,” the company told the publication. It noted that its safeguards worked properly in this case because it didn’t directly target YouTubers under the age of 18. That is, he did not openly deny the use of the loophole and only said that he would “definitely take additional measures to strengthen it. sales reps who shouldn’t be helping advertisers or agencies run campaigns trying to work around its policies.
