Top executives have long railed against advertisers fleeing the platform amid hate speech concerns, and are now suing them. X filed an antitrust lawsuit against the Global Alliance for Responsible Media (GARM) and several of its members, including Mars, Unilever and CVS Health. Shared on X.
According to Yaccarino, the group engaged in an “illegal boycott” of Xi. “The effect, perhaps the purpose, of this boycott was to disenfranchise sports fans, players, journalists, activists, parents, or political or X users. Corporate leaders of the Global City Square,” he said.
whom Axios GARM is part of the Global Federation of Advertisers (also named in the lawsuit) and was created to develop brand safety guidelines for online advertisers. A lawsuit The group “joined together with dozens of unindicted co-conspirators to avoid missing out on billions of dollars in ad revenue from Twitter.”
GARM did not immediately respond to a request for comment.
This isn’t the first time X has filed a lawsuit against the group, which Musk accuses of pushing advertisers to leave the platform. Previously, the company The Center Against Digital Hate (CCDH), an anti-hate group, released research showing that X failed to remove hateful posts shared by premium subscribers. That claim happened later By a judge who said X was trying to “punish” the group for sharing unfounded research. X also sues A watchdog group that published a report showing Xi ran ads alongside anti-Semitic content.
About a year ago, Musk said, “We tried to be good for 2 years and got nothing but empty words.” Advertisers wrote “let them go fuck themselves”. Tuesday. “Now it’s war.”
